We are a team of passionate marketing heads with a collective 60 years of experience across a variety of sectors in both B2B and B2C. We have worked globally with a focus on MENA region.
Devasish Auddy
As a seasoned growth marketing leader with over 25 years in the telecom and consumer goods sectors, I’ve honed my craft in translating business objectives into actionable, innovative marketing strategies. Driven by a passion for business growth, enhancing brand visibility, and elevating market share, I’ve significantly impacted the Middle East and North Africa region.
As an MBA candidate at Boston University, a Fellow of The Chartered Institute of Marketing (UK), and an esteemed Advisory Board Member of the CMO Council (US), I continue to bolster my strategic thinking and innovation capabilities, deploying marketing initiatives that resonate with diverse markets.
My career has been characterized by applying growth marketing and customer experience principles, conceptualizing comprehensive co-marketing campaigns, devising compelling brand stories, and fostering brand advocacy. I have led high-performing teams, pioneered organizational change, and established market footholds through targeted marketing initiatives.
Staying attuned to the latest industry trends, I leverage my robust analytical skills to understand and cater to the evolving needs of our target audience. Thriving in dynamic, high-pressure settings, my collaboration and innovation skills culminate in business growth and stellar results.
My extensive experience has refined my business acumen, enabling effective budget management and timely project delivery while upholding the highest quality standards. I easily navigate matrixed organizations, forging strong relationships with stakeholders at all levels and consistently delivering on organizational objectives.
Melanny Lopez
I have over 20 years of marketing, communications, sales and channel development expertise primarily in the MENA region. I have held marketing management positions in global, regional and local levels which gives me the vantage of understanding marketing in different perspectives.
I have gained both B2B and B2C marketing experience covering online and offline ATL, TTL and BTL activations. I come from diverse industries such as Oil & Gas, Utilities and recently into FMCG specialising in foodservice. Having worked with multi-national giants as well as start-ups, I’ve mastered balancing stability and agility.
Moreover, having started from the bottom of the corporate ladder as a Marketing Assistant working my way up to Marketing Director, I have developed deep understanding of Marketing Operations both in strategy and execution. My specialty in Marketing lies in brand strategy, PR, event and advertising management. I am also adept in new product development, innovation and entering white space markets.
Having lived in Dubai for almost 20 years made me excel in cross-cultural collaborations, gaining valuable relationship with industry colleagues, customers and business partners. I am committed to continuous improvement and sustainability initiatives and support causes benefiting women empowerment, protecting children and animal welfare, and disaster relief operations.
Noreen McNicholas
I am a creative, tech savvy, analytical marketing professional with over 15 years’ of B2B experience in the energy and construction sectors with the last 7 years in a managerial position. In this time, I provided strategic and operational marketing support to over 70 countries in Europe, Africa, Russia and Caspian and the Middle East.
I have experience in leading marketing teams both remotely and face-to-face to build and deliver the regional marketing plans using a Through the Line (TTL) approach. This incorporates some of the following activities:
- End to end exhibition and event management for both external and internal stakeholders
- Content marketing including the creation of print materials (brochures, flyers and case studies) and digital media (videos, e-guides and sales presentations)
- Sponsorship and Hospitality: Handling major event sponsorship and customer hospitality as part of the sponsorship
- Corporate Social Investment: Initiating and supporting local charity initiatives
- Digital Marketing: Managing and updating the regional website; running PPC and email campaigns, SEO optimisation
- Social Media: Planning and building engagement with followers through appropriate content
- Public Relations: Engaging with local and international media
- Advertising: Outdoor advertising, trade publications and Newspapers
- Internal Communications: Generating content and activities to motivate and inspire my peers
I am passionate about market research and gaining true customer insights to understand how customers tick. It is important to me that any marketing activity is relevant and engaging to the audience and delivers value no matter what the size of the investment.
CanyonEdge Marketing Consultants 